Boston--CTAM celebrated the 25th anniversary of the Mark Awards in Ballroom B at the Hynes Convention Center this evening.
Originally, the Mark Awards' primary mission was to educate an emerging industry about its best marketing practices. While education remains a key component, the Mark Awards have evolved over the years to also honoring exemplary creative and strategy.
During the past quarter century, nearly 30,000 entries have yielded over 1,600 gold winners. This year, there are 56 new gold and 116 silver winners from over 900 total entries. Time Warner Cable’s Sir Charge campaign was the Top of the Mark winner.
The event was hosted by Rainbow Media president Ed Carroll, and feature a performance from comedy troupe The Whitest Kids U’Know (via IFC), along with VIP presenters from Cox, Fine Living, HBO, History Channel, Scripps Networks, Showtime and Time Warner Cable.
Cablevision COO Tom Rutledge was the 2008 GrandTAM winner. He was recognized for his time, talent and commitment to ensuring the future of cable through marketing, education and leadership.
“His leadership at NCTA and CableLabs is guiding the industry through a new era of change,” CTAM president Char Beales said.
Also honored, this year’s TAMI Award winners: Linda Finney of truTV, Paul Hockenbury of Comcast, Doug Hurst of Scripps Networks, Heather McCallion of NBC Universal and Reece Ritter of Cox Communications.
The Raimmaker Award winners were: Time Warner Cable’s Bob Benya, Comcast’s Caroline Brown, HSN’s Sean Bunner, Rentrak’s Carol Hinnant, Time Warner Cable’s Kurt Fennell, Bright House Networks Jennifer Mooney and Time Warner Cable’s Scott McKeen.
Breaking with tradition, no individual won the CTAM Chairman's Award. Instead, show chairman Joe Rooney presented the honor to the organization's 15 CTAM chapters.
Local executives, who volunteer their time to run chapters, are being honored for their "exceptional efforts to engage and educate members about the industry and the marketing of its products and services," according to CTAM.
The Gold and Silver Mark Award Winners
Bigelow Advertising for Time Warner Cable
Bright House Networks
Cablevision Systems Corp.
Comcast – CT/West Region
Comcast North Central Division
Cox Business – Northern Virginia
Cox Communications – New England
Cox Communications – Omaha
Rogers Cable Communications
Time Warner Cable
Time Warner Cable Business Class
Time Warner Cable Mid-Ohio Division
Time Warner Cable, Buffalo Division
Networks and Content Providers
A&E Television Networks
Astral Media – The Movie Network
Civic Entertainment Group
Discovery Networks U.S. Hispanic Group
Fox Business Network
Fox Cable Networks
Fuseideas for HBO
MTV Networks Creative Services
MTV On-Air Promos
National Geographic Channel
NBC Universal TV Networks Distribution
PBS KIDS Sprout
The Weather Channel
Travel Channel Media
Turner Broadcasting System
Turner Broadcasting – TCM
Warner Bros. Domestic Television Distribution
World Wrestling Entertainment
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