The cable industry is expanding its executive educational enrollment.
The cable industry education and leadership program is opening its books beyond marketing to include other industry sectors, so it can attract a broader base of cable and media executives. Hence, the educational initiative that has been housed under the CTAM U banner for the past decade, will become the "Cable Executive Management at Harvard Business School." Beginning with the June 5-10 class, attendees will spend their week in Boston with the new CTAM Education Foundation initiative.
"The Foundation board stands firm on its commitment to broaden the curriculum's reach beyond marketing to all disciplines with the cable and media industries," said Insight Communications president and COO Dinni Jain, who was recently-elected chair, CTAM Educational Foundation, in announcing the program's new chapter.
Added John Lansing, Scripps Networks president , who was recently elected vice chair, CTAM Education Foundation: "Moving forward, we want to attract high-potential senior level executives from all disciplines in cable and media companies."
The foundation's mission is to deliver a world class management development experience for high-potential cable and media executives in an elite business school environment. Cable Executive Management at Harvard Business School attendees will benefit from an intensive week of thinking and learning focused on business strategy, management and marketing principles to prepare them for the next generation of challenges.
Click here for more information on the program and fellowships.
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