CTA Unveils 8K-Compliant TV Set Logo

The Consumer Technology Association (CTA) has unveiled the new logo (below) and specs for 2020 model TV's that meet its definition of 8K Ultra High-Definition, the next-gen of high-resolution video.

It is an update of the 4K Ultra HD logo CTA released in 2014 (the difference is only in the number, actually) and the specs were created with input from manufacturers and retailers.  

The logo can be used starting in January 2020. 

To get that logo, a TV must have resolution of "at least 33 million active pixels, with at least 7680 horizontally and 4320 vertically within a 16:9 viewable window." One or more of the HDMI inputs must support "7680x4320 pixels; bit depth of 10-bits; frame rates of 24, 30 and 60 frames per second; HDR transfer functions and colorimetry as specified by ITU-R BT.2100; and HDCP v2.2 or equivalent content protection." 

It must also be able to upconvert SD, HD and 4K video for display at 8K resolution and be able to recieve and render 10-bit 8K images.  

CTA projects that U.S. sales of 8K sets will be about 175,000 units in 2019. 

John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.