SRC LLC has inked a contract with Cox Media to develop customized intelligence and market analysis as a means of boost advertising sales and efficiencies.
Cox Media, the ad-sales arm of Cox Communications Inc., will use SRC’s “Portfolio Web” application to provide clients with data about population densities, lifestyle profiles, competitor selling volumes and product potential.
The Cox Media deal marks SRC’s second cable contract, as it deployed a system for Comcast Corp.’s Comcast Spotlight last year.
