Cox Communications has promoted sales and marketing officer Mark Greatrex to executive vice president, underscoring the importance of data-driven marketing and sales strategy at the cable company in today's hypercompetitive telecommunications marketplace, the company said. He joined Cox in 2011 and built new departments dedicated to consumer insights, marketing analytics, base management, retention strategy and segmentation – to better understand consumer expectations and more efficiently meet them, Cox said. More recently, Greatrex led the transformation of the sales and marketing functions to build an even higher performing team, the company said. To enable stronger sales performance, he consolidated distributed sales and retention call centers into four large scale centers of excellence that are already driving the best customer growth in seven years.
Greatrex previously served as senior vice president of global still beverages at The Coca Cola Company, executive vice president of brand marketing at America Online and in various brand and management roles at Unilever PLC.
He joins other EVPs at Cox: Kevin Hart, chief technology officer; Asheesh Saksena, chief strategy officer; Jill Campbell, chief operating officer; Mark Bowser, chief financial officer; Len Barlik, product development and management (currently in interim role as human resources EVP as well, filling a vacant position).
Cox also made several other mid-year officer promotions: Johannes Eckert to senior vice president, IT and Network; Keith Crandall to vice president, Customer Care, Partner Performance; Michael Grover to vice president, Government Affairs and Carolyn Hergert to vice president, Internal Communications, Public Affairs.
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