Fitness on-demand network ExerciseTV will team up with Comcast’s thePlatform broadband video publishing division to expand video on its Exercisetv.tv Web site.
ThePlatform will handle the publishing and management of ExerciseTV’s original library of over 200 download-to-own fitness titles. In addition, the deal with thePlatform allows ExerciseTV to syndicate original content to other destination sites.
Customers of thePlatform include BBC, CNBC, CBS’s College Sports TV, Court TV, Comcast, PBS Kids Sprout and Verizon Wireless.
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