Comcast to Richmond: ‘Drive, Think, Live’

Comcast Corp.’s system in metro Richmond, Va., launched a public-safety campaign Tuesday.

The operator teamed up with the families and friends of accident victims on "Drive, Think, Live," a series of seven original 30-second public-safety messages designed to encourage dialogue among teen-agers about the dangers that exist on the road.

Comcast donated $500,000 worth of airtime for the spots, which will air on multiple channels throughout the Richmond area.

“Comcast believes too many young people are seriously injured or killed each year in traffic accidents," Comcast Richmond metropolitan area vice president and general manager Kirby Brooks said in a prepared statement.

“Drive, Think, Live will raise awareness about the problem of teen-age driving accidents and encourage young people to stop and think before they take an unnecessary risk on the road,” Brooks added. “These powerful messages from the family and friends of accident victims will connect to viewers on a personal level.”