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Comcast Redirects Spotlight

Looking to align itself with the cable operator’s organizational structure, Comcast Spotlight has streamlined its divisions.

The advertising-sales division of the No. 1 U.S. cable company has combined its Northwest and Southwest divisions to form the new West division. Rick Stanley, most recently vice president and general manager of Comcast Spotlight in San Francisco, will manage the new division.

Also as part of the realignment, Comcast Spotlight’s Northeast division will now be called the North Central division and will soon include the Houston market upon the completion of the operator’s previously announced transaction with Time Warner Cable.

John Bordeleau, formerly area vice president of southern New England, will expand his role to become vice president of this unit.

The Mid-Atlantic division, now integrating the Northern New Jersey/New York market, will be renamed the Eastern division, but will continue to be managed by vice president Dave Kelly.

Elsewhere, the Midwest division will remain the same under the leadership of vice president Roland Trombley, while the Southeast division will be known as the Southern division and continue to be managed by vice president Jon Ozor.

“These changes are part of our ongoing effort to leverage resources that exist between our divisions,” Comcast Spotlight president Charlie Thurston said in a statement. “We look forward to growing our advertising business as Comcast’s customers grow in these regions.”

Other changes are also afoot under the organizational realignment.

John Tierney, formerly vice president of national sales, will assume all responsibility for interconnect sales under the new title of vice president, regional/national sales.

Tierney, along with the five divisional vice presidents, will now report to vice president of advertising sales Kevin Cuddihy, who previously served as Spotlight’s vice president, divisional managing director. Cuddihy reports to Comcast Spotlight senior vice president and general manager Hank Oster.

“I am confident that Kevin and John will help to lead our sales team across the country with a vision that will leverage our resources to consistently deliver the value of spot cable across our footprint,” Oster said in a prepared statement. “As we develop new technologies, we have new products that will add value for our customers.”