Univision Communications Inc. has retained Comcast Media Center to manage distribution of its on-demand offerings.
Univision On Demand offers digital viewers access to programming from the U.S. Spanish-language media leader's broadcast networks Univision and TeleFutura, as well as cable service Galavision. Deal terms were not disclosed.
Among the available fare: Premio Lo Nuestro a la Música Latina, the longest-running and most-watched awards show on Spanish-language TV honoring the best in Latin music; Premios Juventud, Spanish-language TV's only awards show honoring idols of Hispanic youth in the areas of film, music, sports, fashion and pop culture; and many of Univision's lifestyle, news, sports and reality programs.
In addition, Univision On Demand will make FIFA 2010 World Cup action accessible, a key deal point in the programmer reaching multiyear carriage agreements with a host of distributors this year.
CMC began distributing the on-demand content to systems served by Comcast, Time Warner Cable and Verizon's FiOS TV in August.
CMC, which reaches more than 35 million, VOD-enabled TV households, will assist Univision in rolling out Univision On Demand industry-wide in the coming months, according to officials at both companies.
"We are looking forward to supporting Univision in its efforts to offer a wide sampling of its content genres to the country's Spanish-speaking households," said Gary Traver, senior vice president, COO for the Comcast Media Center, in a statement. "In addition, the availability of Univision On Demand via the CMC supports the objective of service providers serving over 90 percent of the country's VOD-enabled households to make popular multicultural programming available to their customers."
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.