Comcast Elevates Outdoor Channel In Atlanta

Outdoor Channel has been upgraded by Comcast in the Atlanta DMA.
The network is now available on the operator's Digital Classic level of service, as well on its Sports and Entertainment Pack, after previously being available on the sports tier. Deal terms were not disclosed.

"The Atlanta area is home to passionate outdoor enthusiasts, and now subscribers from Lake Oconee and beyond can easily enjoy our high quality, category-leading programming," said Outdoor Channel senior vice president, affiliate sales and marketing Randy Brown in making the rollout announcement.

Noted Larry Schweber, vice president of marketing for Comcast's Atlanta Region: "Outdoor Channel is great addition to the Atlanta market. Our customers have a strong affinity for the outdoors, and we are pleased to make the nation's top-ranked outdoor cable network more widely available in our region."
The Atlanta addition follows a similar positioning enhancement for Outdoor Channel with Comcast systems in the Pacific Northwest.