Comcast Celebrates 20 Billion On-Demand Views

For Comcast, 20 billion can't be wrong.
The nation's largest distributor said its customers have accessed 20 billion entertainment choices since it bowed its on-demand service in 2003. Comcast, which reached 11 billion on-demand views in 2009, said it was the first company to reach that mark in the TV industry.
Eight years ago, Comcast rolled out its on-demand offers with 740 movies, music videos and cartoons from a handful of content providers to half of its subscriber base. Today, those choices have grown exponentially, with almost 25,000 options available to some 20 million of its customers.
"On Demand was the first technology to give millions of our customers instant access to entertainment choices to watch on their schedule," said Marcien Jenckes, senior vice president and general manager of video services at Comcast in announcing the milestone. "By making a huge library of content available for free with a click of the remote, On Demand was an instant hit and continues to drive viewership."
In late June, Comcast will proffer a sweepstakes to celebrate the 20 billion on-demand views, affording participants a chance to win a grand prize package, which includes a walk-on role on NBC's 30 Rock plus a Universal Orlando Resort vacation and tickets to a Universal Pictures premiere and after-party.

To commemorate the content that has fashioned this achievement, Comcast has established Xfinity On Demand Awards, honor the most-watched movies of its on demand service, as well as TV series, music artists and other content. The company didn't break up the specific number of views.
Among the winners: The Hangover (most-viewed recent movie release); Southpark (most-viewed TV series); Beyonce (most-viewed music artist); and The Yule Log (overall 3D program). See the full list below.

Xfinity On Demand Award Winners

Most-Viewed New Release Movies:

Overall Movie:
1.The Hangover (Warner Bros.)
2.The Blind Side (Warner Bros.)
3.Couples Retreat (Universal)

Action Movie:
1.Taken (20th Century Fox)
2.The Book of Eli (Warner Bros.)
3.Avatar (20th Century Fox)

Comedy Movie:
1.The Hangover (Warner Bros.)
2.Couples Retreat (Universal)
3.He's Just Not That Into You (Warner Bros./New Line Cinema)

Drama Movie:
1.The Blind Side (Warner Bros.)
2.Gran Torino (Warner Bros.)
3.Twilight (Summit Entertainment)

Horror Movie:
1.1408 (Warner Bros.)
2.The Last House on the Left (Universal)
3.The Wolfman (Universal)

Indie Movie:
1.All Good Things (Magnolia)
2.The Killer Inside Me (IFC)
3.Centurion (Magnolia)

Kids/Family Movie:
1.Alvin and the Chipmunks (20th Century Fox)
2.Night at the Museum (20th Century Fox)
3.Alvin and the Chipmunks: The Squeakquel (20th Century Fox)

Most-Viewed Musical Artists:

Overall Musical Artist:
2.Chris Brown

Country Musical Artist:
1.Taylor Swift
2.Carrie Underwood
3.Rascal Flatts

Hip Hop Musical Artist:
1.Lil Wayne
3.Bow Wow

Pop Musical Artist:
1.Michael Jackson
2.Justin Bieber
3.Britney Spears

R&B Musical Artist:
2.Chris Brown

Rock Musical Artist:
1.Green Day

Most-Viewed TV Series:

Overall TV Series:
1.South Park (Comedy Central)
2.Entourage (HBO)
3.Sex and the City (HBO)

Comedy TV Series:
1.South Park (Comedy Central)
2.Entourage (HBO)
3. Sex and the City (HBO)

Drama TV Series:
1.The Sopranos (HBO)

Reality TV Series:
1.Intervention (A&E)
2.Survivor (CBS)
3.Real World (MTV)

Overall Kids Series:
1.SpongeBob SquarePants (Nickelodeon)
2.Tom and Jerry (Cartoon Network)
3.Caillou (Sprout)

Animated Kids Series:
Age: Under 7
1.SpongeBob SquarePants (Nickelodeon)
2.Tom and Jerry (Cartoon Network)
3.Caillou (Sprout)

Age: 7+
1.Ben 10 (Cartoon Network)
2.Naruto (Cartoon Network)
3.Dragon Ball Z (Cartoon Network)

Live-Action Kids Series:
Age: Under 7
1.Barney and Friends (Sprout)
2.Sesame Street (Sprout)
3.Teletubbies (Sprout)

Age: 7+
1.iCarly (Nickelodeon)
2.Hannah Montana (Disney Channel)
3.Drake & Josh (Nickelodeon)

Overall Sports Programming:
1.NFL Game Highlights (NFL)
2.Greatest Hits (HBO)
3.World Championship Boxing (HBO)

Overall 3D Programming:
1.Yule Log 3D (InDemand)