Coke Zero Pours Sponsorship Pact with ESPN's 'College GameDay'
By MCN Staff published
The Coca-Cola Co. has inked a major sponsorship deal for its Coke Zero brand with ESPN’s College Football GameDay.
Coke Zero will serve as a showcase brand within College GameDayBuilt by the Home Depot, ESPN’s popular weekly college football program, when it returns to campuses around the country this fall.
Coke Zero’s sponsorship -- terms of which were not disclosed – encompasses on-air exposure, positions in ESPN’s digital properties and a presence in ESPN The Magazine. The brand will also activate on-site, with details becoming available closer to the college football season.
The Coca-Cola Co. joins The Home Depot and AT&T Mobility as other Atlanta-based companies with major positions in College GameDay.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.