Greg Asman has joined CNN as its new vice president of research and analytics for CNN Digital, where he will provide research strategy, analysis services and methodological oversight for CNN's Digital Network, which includes CNN.com,CNNI.com, HLNtv.com and CNN's mobile and video products.
He will also work close with CNN's digital leadership on providing insights into industry trends that may impact the business.
Asman, a 20-year veteran of the online advertising and consulting industries, joins CNN from Moxie, which is part of Zenith Optimedia and a Publicis Groupe agency, where served as vice president of analytics responsible for the entire analytics offering of the agency.
Prior to that Asman had worked at such companies as Aspen, Deloitte and Scient/iXL.
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