NBC Universal Cable and CNBC are running a local-ad-sales promotion around Jim Cramer’s preferred greeting.
Billed as the “First Annual Battle of the Booyahs!,” the promo centers on a national contest in which three grand-prize winners will get to shout out their “booyah” in person to the host on his Mad Money.
Each day from Feb. 2-28, a panel of judges will select the best rendition delivered on the show that day, with the daily winners then posted online (www.cnbcbooyah.com). Viewers will be directed to vote for their top three.
An NBC U spokeswoman said 50 systems -- owned by Comcast Corp., Time Warner Cable, Cox Communications Inc., Mid-Continent Communications Inc. and Cable One Inc., among others -- are participating in the local-ad-sales effort.
Officials at NBC U -- which is supplying affiliates with taggable spots, custom print slicks and online banners -- believe MSO executives will be able to sell sponsors interested in reaching Mad Money’s affluent audience in general and local accountants and financial-services outfits in particular, since the promotional period coincides with tax season.
