CMT has retained Media Storm as its media buying and planning agency of record.
The strategic media and marketing agency was brought on to expand the network's audience both on-air and online, as well as to maximize brand awareness and consumer engagement across multiple platforms.
The first campaign under this relationship was for True Blue: Ten Years of Blue Collar Comedy and Blue Collar Comedy: Ten Years of Funny, which premiered March 13 and delivered CMT's highest-rated show since the day of the 2009 CMT Music Awards, according to network officials.
"Media Storm is redefining the media buying and planning model for the entertainment industry," said Dee McLaughlin, CMT senior vice president, brand marketing, in a statement. "The strategies they have already developed for us combine enthusiastic creative thinking with in-depth factual analysis and unparalleled knowledge and responsiveness."
"CMT is one of the strongest brands in the worlds of music and entertainment," noted Media Storm co-founder and managing partner Craig Woerz "Utilizing Media Storm's broad experience in working with prominent television networks, we look forward to reinforcing CMT's value with its core audience while implementing a strategic media campaign that builds a relationship with a new, expanded viewer base."
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