Charter Signs with Rentrak
By Matt Stump
Charter Communications Inc. signed a one-year deal with Rentrak Corp. for the company's “OnDemand Essentials” data system, which tracks video-on-demand-viewing data.
The MSO said the one-year trial will cover technical data-feed protocols, reporting formats and staff training.
“Rentrak will enable us to accurately measure and analyze on-demand viewing preferences so that we can further enhance our on-demand offerings for our customers," Charter director of marketing for VOD and pay-per-view Robert Ladd said.
Charter marks Rentrak's fourth MSO customer, joining Comcast Corp., Insight Communications Co. Inc. and Cablevision Systems Corp.
Weekly digest of streaming and OTT industry news
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.