Centric has tapped entertainer Queen Latifah to create new content for the African-American network, including new episodes of off VH1 scripted series Single Ladies, the network announced prior to its upfront presentation in Los Angeles.
The exclusive deal calls for Queen Latifah’s Flavor Unit to produce new content for Centric, including season four of Single Ladies, which ended its three-season run on VH1 last month. Flavor Unit also distributes comedy series Let’s Stay Together for Centric parent company BET.
The announcement comes on the heels of the acquisition last month of cable rights to Flavor Unit's syndicated talk show The Queen Latifah Show. Centric is airing episodes of the daily series in primetime the same day they premiere in syndication.
“We are thrilled to be working once again with Flavor Unit Entertainment and Queen Latifah. She does it all and we are happy to have her join us as a creative force as we continue to grow Centric into a premiere destination for African American women, said Debra L. Lee, BET Networks Chairman and CEO in a statement. “We couldn’t be more excited about what’s ahead.”
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