Centric, Queen Latifah Reach Production Deal

Centric has tapped entertainer Queen Latifah to create new content for the African-American network, including new episodes of off VH1 scripted series Single Ladies, the network announced prior to its upfront presentation in Los Angeles.

The exclusive deal calls for Queen Latifah’s Flavor Unit to produce new content for Centric, including season four of Single Ladies, which ended its three-season run on VH1 last month. Flavor Unit also distributes comedy series Let’s Stay Together for Centric parent company BET.

The announcement comes on the heels of the acquisition last month of cable rights to Flavor Unit's syndicated talk show The Queen Latifah Show. Centric is airing episodes of the daily series in primetime the same day they premiere in syndication.

“We are thrilled to be working once again with Flavor Unit Entertainment and Queen Latifah. She does it all and we are happy to have her join us as a creative force as we continue to grow Centric into a premiere destination for African American women, said Debra L. Lee, BET Networks Chairman and CEO in a statement. “We couldn’t be more excited about what’s ahead.”

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.