CBS Snags NFL Rights for All Access OTT Offering

CBS said it has reached a deal with the National Football League to offer NFL regular season, preseason and post season games on its over-the-top offering CBS All Access, beginning this Sunday.

CBS All Access was launched in 2014 by the broadcaster, and has about 1 million subscribers at $5.99 per month. And while subscribers could get access to most of the broadcaster’s programming, NFL contests were left out of the mix. On its earnings conference call last month, CBS chairman and CEO Les Moonves said the network was working with the league to hammer out an OTT deal.

“We are very pleased that our partnership with the NFL has been expanded to include CBS All Access,” Moonves said in a statement “Adding the most watched programming on television, to the most watched network on television, will be a powerful combination as we continue to grow CBS All Access into the future.”

CBS All Access subscribers will be able to stream all NFL ON CBS games, including Thursday Night Football on CBS, as well as pregame and halftime coverage live on CBS All Access platforms, including on tablets via the CBS App for iOS, Android and Windows 10, on connected device platforms, including Xbox One and Xbox 360, Roku Players, Apple TV, Chromecast, Android TV, Amazon Fire TV and Fire TV Stick, and PS4, and online at in more than 150 markets across the U.S. CBS All Access subscribers will receive all NFL ON CBS games being broadcast in their local market.

“CBS has been one of our most trusted and valuable partners for over 50 years, and we’re happy to extend our relationship with them in new and exciting ways,” said NFL Commissioner Roger Goodell in a statement. “Distribution of our games on CBS All Access is a win for the millions of NFL fans across the country, especially those looking to watch our games on these emerging digital platforms.”

Beginning next season, the deal also provides the opportunity for CBS All Access and eligible pay TV subscribers to stream NFL ON CBS content on NFL digital properties. All NFL ON CBS games remain available on mobile devices exclusively through the NFL Mobile app for Verizon Wireless customers.

“Bringing the NFL to CBS All Access is a very significant step in our digital strategy and provides additional value to our subscribers,” said Marc DeBevoise, President and Chief Operating Officer of CBS Interactive. “We look forward to a terrific 2017 for CBS All Access with the NFL and the launch of our new original programming.”

“This deal is a great addition to our ongoing strategy of expanding availability of NFL games to fans on as many platforms as possible,” said Hans Schroeder, Senior Vice President, Media Revenue, Strategy, and Development for the NFL. “By including all NFL ON CBS games on CBS All Access, we have the opportunity to reach more NFL fans in more places than ever.”

CBS All Access will also allow users to sample content from NFL Game Pass, the NFL’s digital video subscription service which makes games and other programming available on-demand.

In addition to the NFL ON CBS, which is available to CBS All Access subscribers through the service’s live streaming offering of local CBS stations, CBS All Access offers more than 8,500 on-demand episodes, spanning current shows from CBS Television’s primetime, daytime and late night lineup, as well as past seasons of select series and classic TV hits. CBS All Access also offers exclusive original series including the new edition of The Good Wife --The Good Fight -- premiering in February, Star Trek: Discovery, coming this spring, and fall's digital edition of Big Brother: Over the Top.