Cartoon Network Slates Affiliate-Backed ‘Move It Movement Tour'
Cartoon Network has laid out plans for its third annual "Move It Movement Tour," a summer campaign targeting youth 6-14, in partnership with the President's Council on Fitness, Sports & Nutrition and in support of First Lady Michelle Obama's Let's Move! initiative.
The 17-market tour will launch officially June 10 in Atlanta -- on the heels of National Physical Fitness & Sports Month in May -- and travel throughout the country to prime family locations in 17 key markets, sponsored by local cable affiliates. The tour will ultimately make its way back to the Midwest, concluding Aug. 12 in Houston.
The tour will feature multiple activity and learning stations, incorporating such additional core partner organizations as the Boys & Girls Clubs of America, NBA/WNBA FIT & NBA Hoop Troop, NFL Play 60 and The PGA of America. Two all-new national PSAs -- one featuring Michelle Obama discussing how kids can get further involved with Let's Move! and the Presidential Active Lifestyle Award (PALA+) program -- will premiere on Sunday, May 27, on Cartoon Network, CartoonNetwork.com, the partner's websites and Cartoon Network's Facebook page, which boasts more than 8 million "friends." The second spot will highlight the upcoming 2012 tour overall, its components and online educational materials available at MoveItMovement.com. Crayola once again is an official sponsor.
The in-market traveling tour will be supported extensively by Cartoon Network and its participating cable affiliates. Top markets currently scheduled for the 2012 tour route include New York, Los Angeles, San Francisco, Houston, Washington, DC, Philadelphia, Atlanta, Detroit, Miami, Seattle, Phoenix, Tampa, Denver, Sacramento, Orlando, Pittsburgh and Indianapolis.
More information about the tour, including specific market locations, dates and times, can be found at MoveItMovement.com.
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