Callbright Shines for (, the Comcast Corp.-backed online destination for finding and buying cars, has selected Callbright to power its toll-free telephone leads for some 1,500 automobile dealerships nationwide.

Inventory listings on now include a toll-free number that immediately connects the consumer with the Internet sales manager at the auto dealership. Utilizing Callbright features, users dial the number, hear a brief message thanking them for their request and telling them they will be connected to the dealership. Concurrently, the Internet sales manager at the dealership hears a message that this is a phone lead from Vehix. Then, the parties are connected

The service is included as part of a package of local cable-television advertising and custom Internet presentation and features Vehix offers to auto-dealer members to maximize their advertising buys and advance their businesses. was co-founded by AT&T Media Services in 2000, and Comcast inherited a minority stake in the firm through its acquisition of AT&T Broadband. Garff Enterprises Inc., which owns many auto dealerships, is the majority owner.