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Cablevision Launches Localized Optimum Site

Cablevision Systems launched an Optimum Online Web site offering news, weather and traffic information specific to a user's home location.

The content -- culled from Cablevision’s News 12 regional news channels and a variety of Internet news sources -- will be integrated with access to other Optimum services, including voice-mail and e-mail messages, television listings and account-management and security tools.

In addition, there will be video clips of movie trailers, music videos and other entertainment, as well as a search engine delivering targeted results from Google, Yahoo and MSN.

More than 60% of new Cablevision customers are choosing the company's full suite of voice, video and high-speed-Internet services, according to the operator.