More coverage of Cable Show 2010 from MCN and B&C here.
Sportsman Channel is continuing its rollout on Comcast systems in the Denver area, and will expand throughout Colorado this summer.
The hunting, shooting and fishing network will launch before Comcast Digital Preferred customers in Erie, Louisville, Superior, Golden, Wheatridge and Lakewood in May. It is positioned on channel 405.
The InterMedia Outdoors Holdings service, which now counts more than 25 million subscribers, bowed in Comcast homes Castle Rock, Parker Lonetree, Greenwood Village, Longmont and Loveland during April. Sportsman also is available in Colorado Springs and Pueblo and it is slated to launch this summer in additional communities throughout Colorado.
"We are excited about the continued expansion in our relationship with Comcast, rolling out our service to Colorado's passionate base of hunters, shooters and anglers," said Willy Burkhardt, president of Sportsman, in a statement. "Sportsman continues to innovate and improve the traditional media approach to serving American sportsmen with our slate of original programming. We are focused on delivering superior value to our partners and viewers via the highest quality and most entertaining content available, season after season."
Bill Mosher, vice president of marketing and sales for Comcast's Mile High Region: "Sportsman Channel will bring original and quality programming to our customers throughout the Colorado area. Our customer base includes many avid sportsmen, and the addition of Sportsman Channel will allow us to continue to provide compelling and informative programming that meets their viewing needs."
Sportsman has been steadily gaining better package positioning with the nation's top distributor.
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