Executives from WeTV, Rainbow Media Network Sales and NBC Universal will be lending a hand to Cable Positive during Cable Show '09 in Washington D.C.
Activists from the aforementioned companies will join the cable industry's AIDS action organization, to help fill in gaps in service at two of the community's service organizations, Metro TeenAIDS and non-profit kitchen and pantry Food & Friends on March 31 and April 1.
"We're excited and thankful for the commitment of WE tv/Rainbow Media Network Sales and NBC Universal in our Cable Cares initiative for the second year running," said Cable Positive president and CEO Steve Villano in a statement. "Both organizations are taking a leadership role in demonstrating the value of corporate social responsibility in a community that represents the highest AIDS case rate in the entire country."
At Metro TeenAIDS, a youth focused AIDS organization, cable industry volunteers will help in reconstructing the drop-in space -- a safe haven for young people to gather -- and assemble brand new furniture donated by Cable Positive's Baltimore/Washington D.C. Chapter. Volunteers will also lend a hand to the over-taxed administrative staff, helping to get the organization in better working order.
Joining the March 31 activities: Josh Sapan, CEO and president, Rainbow Media Holdings; Bob Broussard, president Rainbow Sales Network, and Kim Martin, president and general manager, WE tv. The Rainbow team will spend the morning working with administrators and teens from the center on a redesign of the center's drop-in space.
"Metro TeenAIDS provides young people in the D.C. community with a safe place to go and receive relevant HIV/AIDS support, and works to keep that information out on D.C.'s streets" said George Lima, vice president affiliate marketing and local ad sales, TV One, and co-chair of Cable Positive's Baltimore/Washington D.C. chapter, in a statement. "We're proud to be a long time supporter of this organization, and look forward to maintaining that support."
On the morning of April 1, all slots at Metro TeenAIDS and Food & Friends will be filled by NBC Universal volunteers. Bridget Baker, president, TV Networks Distribution, NBC Universal, and her team, will split up between both local organizations to lend a hand. The team will be assembling a drop-in space at Metro TeenAIDS and delivering fresh meals to homebound patients in the Washington D.C.
