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Cable Dominates Twitter's Sunday-Night TV Traffic

Twitter users chatted up cable shows last night, led by MTV’s live European Music Awards event which generated nearly 1 million tweets, according to Nielsen’s Twitter TV ratings.

MTV’s 2015 EMA’s drew 907,000 tweets reaching a unique Twitter audience of more than 5.8 million users to finish first among all television shows. AMC’s The Walking Dead drew 821,000 Tweets reaching 5.4 million unique Twitter users to finish second, according to Nielsen.

WWE’s Hell In A Cell pay-per-view event drew 275,000 tweets to finish third, followed by AMC’s Talking Dead series and Showtime’s Homeland.

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.