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Cable, Broadcasters Commit To Michelle Obama PSAs

First Lady Michelle Obama is taping Haitian relief public service announcements at the White House this afternoon in conjunction with the Ad Council and the Red Cross, according to Ad Council spokesperson Ellyn Fisher.

The National Cable & Telecommunications Association, the National Association of Broadcasters and "all the major cable and broadcast networks" have all committed to running the PSAs calling for donations to the Red Cross to help victims of the Haiti earthquake, said Fisher.

The 30-second TV and radio spots will be distributed to MSOs, networks and stations, via satellite as early as today, she said, as well as being posted on YouTube.

Fisher said NCTA, NAB and the nets all volunteered airtime for the effort. The Council puts donated creative together with airtime to get the message out on a host of social issues from drunk driving and teen dating to fire prevention.

On a related note, the Federal Trade Commission put out an advisory Thursday telling people to "choose carefully" when they get appeals for aid from "the news, online, and at social networking sites."

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.