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Billman Is EchoStar’s Marketing Man

EchoStar Communications Monday named Bobby Billman senior vice president of product marketing.

Billman will direct all promotions and marketing for current and new products, including joint products with telco partners. He will work alongside Jody Martin, senior VP of marketing, who will continue to lead branding, messaging and advertising efforts for the organization.

“Bobby has more than 15 years of senior-level marketing experience, and we’re confident that his considerable talent and enthusiasm will provide valuable leadership as we expand our product marketing focus,” EchoStar executive VP Jim DeFranco said in a prepared statement.

Billman, who reports to DeFranco, comes to EchoStar from Airgo Networks Consulting, a chip-set company that provides wireless technology to consumer-electronics retailers. Prior to Airgo, Billman held senior marketing roles with companies including Nokia, GTE and Lexar Media.

Billman graduated from Texas A&M University with a bachelor’s of science in advertising and communications.