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Bikers Take Over PPV

One of the country’s most prominent motorcycle events will make its TV debut on pay-per-view.

Bischoff-Hervey Entertainment will present Sturgis 2004 at Full Throttle, from The Full Throttle Saloon in Sturgis, S.D., Friday, Aug. 20 at 10 p.m. (EST).

In Demand, DirecTV Inc., EchoStar Communications Corp.’s Dish Network, Bell ExpressVu and Viewer’s Choice Canada have signed up to distribute the event.

The event is in its 64th year, and it draws some 500,000 riders annually to Sturgis.

BHE said the suggested retail price for Sturgis 2004 at Full Throttle is $19.95.