Big Ten Sets Staff, Adds HD Programming

By R. Thomas Umstead
published

The Big Ten Network announced its new executive lineup of marketing, programming and advertising-sales executives as the network prepares for its August launch.

The Fox Cable Networks- and Big Ten Conference-owned network named former FSNexecutive Michael Feller to the role of vice president of programming, former Rainbow Sports Network marketing executive Erin Harvego to the network’s VP of marketing position and interactive-marketing-services sales executive Roy Seinfeld as VP of advertising sales, Big Ten Network president Mark Silverman said.

In other network news, Silverman said Big Ten Network will produce more than 350 events and more than 1,000 hours of content in HDwithin the first year. The network will also produce all studio programming in HD.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.