Skip to main content

Bieber Roast Sets Social, Streaming Marks

Comedy Central sifted through the data on Monday night's Roast of Justin Bieber and determined it was the most streamed and most social of roasts, ever.

Some key metrics:

Accumulated over two airings, the Roast of Justin Bieber drew 5.8 million total viewers and 420,000 live streams, the latter making this the most live streamed ever (source: Nielsen, Adobe Site Catalyst).

The premiere was seen by 4.4 million total viewers and drew a 3.3 adult 18-49 rating, 5.8 adult 18-24 rating, 5.8 women 18-24 rating, 5.7 men 18-24 rating, 4.7 men 18-34 rating and 4.7 adult 18-34 rating, up double digits in all demos vs. Comedy Central Roast of James Franco. (Total viewers +42%; A18-49 +48%; A18-34 +39%, M18-34 +10%; M18-24 +30%.)

The roast was No. 1 in All TV with P18-34, P18-24, M18-49, M18-34, M18-24, W18-34, W18-24 (Nielsen via MultiTrak, Live+SD, based on Impressions).

It was No. 1 in cable with P18-49 (#2 in all TV) and W18-49 (Nielsen via MultiTrak, Live+SD, based on Impressions).

The #BieberRoast became the most social show on television,amassing more than 1.3 million mentions and more than 41 Roast-related trending topics, worldwide and in the United States

Roast of Justin Bieber social media content generated 6.9 billion impressions (source: Velocity Echo Social Graph: Tumblr, Facebook, Twitter, Instagram, YouTube; 1/20 to date).

There were 33 million total streams to date of Bieber Roast content across Comedy Central platforms (source: Adobe Site Catalyst, Youtube, Facebook, Whipclip and Snapchat, Jan. 20 to date).

Close to 2 million people generated more than 3 million posts, comments, likes and shares regarding the Roast of Justin Bieber, aka #BieberRoast, on Facebook (source: Facebook).