One day after the Super Bowl XLIII, BET Networks announced it has acquired the off-network cable rights to the football-themed sitcom The Game from CBS Television Distribution.
The series, currently in its third season on The CW and produced by CBS Paramount Network Television, will debut on BET later this month, according to network officials.The series stars Tia Mowry (Sister Sister) as a young woman dealing with the struggles of dating a professional football player.
The Game is tops on broadcast television among African American adults 18 to 34 and African-American women 18 to 34, besting such shows as Grey's Anatomy, House and Law & Order: SVU, according to Nielsen Media Research data.
"We're excited that The Game is joining our lineup," said Barbara Zaneri, executive vice president of programming, strategy, scheduling & acquisitions for BET Networks, in a statement. "As the number one rated show amongst African- American viewers in broadcast television last season, it's a series that resonates with our audience, and we're thrilled with the long list of fresh stars associated with the series."
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.