Students have returned to campus and so will BET Networks and some of its marketing partners.
Beginning Sept. 1 at Fort Valley State University in Fort Valley, Ga., the African-American-targeted programmer will make the first of 14 stops on its "BET Black College Tour."
This year's tour of historically Black colleges and universities features various contests, basketball competitions, games, music performances, product sampling and career and health information. Like its previous seven iterations, the tour also has a bevy of sponsored activities, which also includes the Coca-Cola Zero 3-point basketball shoot-out; U.S. Air Force 2-on-2 basketball competition; Toyota "Drop the Beat" music trivia contest; EA Sports Video Skillz Challenge; free concerts that will feature popular and up-and-coming Interscope Record artists; and style maven/author Fonzworth Bentley on limited dates. Additionally, BET's award-winning "Rap It Up" initiative will be on hand with local health officials to offer free HIV/AIDS testing to students.
"The BET Black College Tour highlights the Networks' continued effort to support and engage our HBCUs in an entertaining and enlightened environment," said Michelle Garner, vice president of consumer engagement for BET Networks, in a statement."The tour is an exciting opportunity for BET and our marketing partners to interact with more than 75,000 college students each year."
The following are dates and schools scheduled for the 2010 BET Black College Tour:
Wednesday, September 1 Fort Valley State Fort Valley, GA
Friday, September 10 Delaware State Dover, DE
Friday, September 17 Norfolk State Norfolk, VA
Friday, September 24 North Carolina Central Durham, NC
Wednesday, September 29 Clark Atlanta Atlanta, GA
Friday, October 1 Alabama A&M Normal, AL
Friday, October 8 Alcorn State Lorman, MS
Friday, October 15 Arkansas-Pine Bluff Pine Bluff, AR
Wednesday, October 20 Miles College Fairfield, AL
Friday, October 22 Alabama State Montgomery, AL
Wednesday, October 27 Florida A&M Tallahassee, FL
Friday, October 29 Albany State Albany, GA
Friday, November 5 Southern Baton Rouge, LA
Friday, November 12 Prairie View A&M Prairie View, TX
Tour updates, exclusive footage and photos from each campus will be available at http://www.bet.com/blackcollegetour.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.