BET Awards Notches Viewership Record

Black Entertainment Television's June 22 BET Awards ‘04 show set an all-time viewership record for the African-American targeted network.

The live, three-hour show -- which aired without a video delay and featured performances from Janet Jackson, the Isley Brothers and Outkast -- drew a record 5.6 million viewers, besting the 5.5 million garnered by the June 2003 BET Awards show.

Overall, the show posted a 4.61 household rating, network executives said.

BET will reair BET Awards ‘04 July 13.

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.