NBCUniversal has promoted Catherine Balsam-Schwaber to the role of senior vice president of the company's Integrated Media group, which is part of NBCU's Entertainment & Digital Networks and Integrated Media (E&DN/IM) division.
In her new role, she will lead IM's cross-property, multi-platform marketing campaigns. Balsam-Schwaber will serve as the most senior executive under group CMO and EVP John Shea. She will remain a leader on NBCU's Digital Marketing Council, which identifies company-wide digital priorities.
"Catherine's depth in both traditional marketing and the digital space is an incredibly important asset in a marketplace that values both equally," said Shea. "What's more, she is hands down one of the most creative, strategic, and highly regarded professionals I have ever encountered."
Balsam-Schwaber most recently served as SVP of marketing for iVilliage and has been with NBCU since 2009.
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