Premium channel Epix has launched on AT&T Now, the recently rebranded virtual MVPD formerly known as DirecTV Now.
The launch follows AT&T’s broader deal with the Metro-Goldwyn-Mayer-owned network, which already launched on AT&T’s DirecTV linear satellite platform back on May 19.
AT&T Now finished the second quarter with 1.34 million subscribers, down by almost a third since peaking at around 1.8 million customers a year ago.
Distribution across AT&T’s pay TV platforms will bolster Epix, which reportedly had around 15 million subscribers when it finally launched a direct-to-consumer streaming adjunct back in February.
Like virtually all premium channels these days, Epix is mixing in theatrical movies with original shows. Notably, Epix just premiered the Bruno Heller-produced thriller Pennyworth on July 28
“It’s an incredibly exciting moment for the network as we continue to expand our distribution footprint and bring our superior customer experience and quality programming to new audiences,” said Epix president Michael Wright, in a statement.
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Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!