Skip to main content

Army Wives Retains Audience in Second Week

On the night of The Sopranos’ finale, Lifetime Television did some whacking of its own.
Gunning down the traditional second-week ratings-drop-off trend among new series, Lifetime's June 10 episode of Army Wives matched the

network-record-setting 2.9 household rating the series garnered during its premiere one week prior

.
The series -- about the struggles and friendships of a diverse group of women and one man living with their spouses and families on a live army base -- attracted 3.3 million viewers in its second week, down slightly from 3.5 million for its June 3 premiere. Still, it far outpaced the average 66% second-episode retention rate of nine other new, ad-supported 2007 cable series, including FX’s Dirt and Riches; ABC Family’s Lincoln Heights; Sci Fi Channel’s The Dresden Files and Painkiller Jane;and Lifetime’s own Blood Ties, according to the network.
More important for the network, the June 10 Army Wives episode kept pace with the 2.1 rating among female viewers 18-49 generated by the premiere episode.
Army Wives’total viewer numbers for its June 3 debut were the best in the network’s 23-year history, beating out the premieres of the suspense/drama Missing, which drew 3.3 million viewers in 2003; and cop series The Division, which garnered 3.2 million viewers in 2001.