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Arianas Joins Current Media's Ad Roster

John Arianas, vice president of brand sales at MTV, has joined Current Media, owner of cable channel Current TV and

Arianas will serve as vice president of East Coast Sales for the San Francisco-based network. He will head up the New York ad sales office and help develop its upfront sales strategy as well as head up business development and digital sales on the East Coast, reporting to Ken Ripley, executive vice president of ad sales.

Arianas' resume also includes an entry from his days at Comedy Central.