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Apple TV Launches Urban Movie Channel

OTT movie service Urban Movie Channel (UMC) has launched on fourth generation Apple TV devices, the company said Thursday.

Apple TV users can download the Robert Johnson-created UMC service app from the Apple TV store, said the company. The deal follows on the heels of UMC’s launch on Apple’s iOS platform for iPhone and iPad.

The two-year old Urban Movie Channel (UMC) showcases quality African American and urban entertainment across all genres.

“We are very excited about the launch of the UMC app on Apple TV,” said Traci Otey Blunt, President of UMC in a statement. “The Apple TV app will give UMC the ability to reach many potential new subscribers while also providing additional exposure for the channel.”