Antenna Vendor Claims Sales Boost From Retrans Flap

One beneficiary of the Cablevision/Fox retransmission-consent dispute appears to be Antenna Direct, which says it has seen a  300% increase in antenna sales in the New York and Philadelphia areas.

At press time, Fox stations in New York, New Jersey and Philadelphia had been off Cablevision systems since
Oct. 16.

According to Antenna Direct, essentially an Internet storefront that outsources production and  distribution, it has had to boost customers service hours and retail shipments in the Northeast to meet the demand.

That demand could increase further if Fox and Dish Network don't come to terms on carriage of Fox TV stations by a
Nov. 1 deadline.

The FCC put out a consumer advisory about the Fox/Cablevision impasse. advising viewers of three options, two of which required "an appropriate antenna connected to the TV set or the converter box.
Depending on your location, this could be either an outdoor rooftop antenna or an indoor antenna."

Other options inlcude switching to satellite, telcos, or, in a few areas of Brooklyn, overbuilder RCN.

John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.