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Amazon Greenlights Second Season Of `Transparent’

Amazon Studios has renewed comedy series Transparent for a second season as the original series sets audience records for Amazon's Prime Instant Video OTT service, said network officials.

The series, which stars Jeffrey Tambor (Arrested Development), Judith Light (Dallas), Gaby Hoffmann (Girls), Amy Landecker (Louie) and Jay Duplass (Togetherness), is currently the top ranked series on Prime Instant Video, although the OTT service did not release specific audience numbers.

Amazon also said Transparent is the most binge-watched TV series on Prime Instant Video, with nearly 80% of all viewers binging on two or more episodes of the series in the same day.

 “We are absolutely thrilled that the response to Transparent has been so positive,” said Roy Price, Vice President of Amazon Studios. “Our goal is to create series that customers love, so it’s great to hear that Transparent has not only risen to the no. 1 series on Prime Instant Video, but that it’s deemed ‘binge worthy’ as well.”

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.