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Africa Channel Signs Companies to Handle Ad Sales, Content Duties

The Africa Channel has retained HotHouse Media to handle its affiliate sales and distribution duties, as well as T Media Sales to oversee ad sales for the network, said company officials.

The network also said it has reached content and channel partnership deals with Africa-based content distributor AfricaXP.

HotHouse will work closely with cable, satellite and telco distributors to expand the network’s footprint in U.S. markets, while T Media Sales will focus on programming sponsorships and direct response sales, according to network officials.

"We have evolved our programming to a point where The Africa Channel is a very strong candidate for rapid subscriber expansion and an engaging environment for advertisers to showcase their brands and services,” said Narendra Reddy, executive vice president of content & global operations for TAC. “HotHouse Media and T Media Sales have long track records of success in their respective areas of expertise, and they are ideal partners for us as we enter into an accelerated and exciting phase of our growth."

AfricaXP will serve as the exclusive agent for supplying content to The Africa Channel from African producers, as well as play a role in content sourcing and development for the network while managing all aggregation, quality control and delivery logistics for the network.

“By partnering with AfricaXP on a premium channel launch in Africa, and having access to their cloud-based channel compilation and delivery system, we will be able to expand by focusing our investment on developing African content assets, which is where we really want to play,” Reddy said.