The Africa Channel has named cable TV veteran Lee Gaither as Executive Vice President and General Manager.
Gaither, who will oversee operations for the seven-year old channel, effectively replaces former executive vice president and general manager Bob Reid, who left the company last February to develop an independent production company in Accra, Ghana, that will supply content to the network.
"Lee knows the television industry extremely well and has a proven track record of success,” said The Africa Channel's CEO and President Elrick Williams in a statement. “He brings dynamic vision, innovative concepts and a wealth of industry experience that will boldly move The Africa Channel forward. We are excited to have him."
Gaither has held senior programming posts at TV One, NBC Entertainment and the Disney Channel, and most recently was involved in the development of start-up African-American targeted broadcast channel Kin TV.
"We're at a seminal juncture in the evolution of the cable business. In the new cable landscape brands thrive that are truly differentiated, targeted, and agile enough to perform on a global scale across multiple platforms," Gaither said. “The Africa Channel is taking extraordinary steps to deliver a one of a kind value proposition to its distribution partners, advertisers, and consumers. I'm very proud to help lead that charge."
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