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AAAA Names Senior VP, Digital Initiatives

The American Association of Advertising Agencies Wednesday appointed Harold Geller to the position of senior vice president, AAAA digital initiatives, effective immediately.

In this newly created position, Geller is responsible for all AAAA digital initiatives, including promotion and sales of Ad-ID, the industrywide standard for digital identification of advertising across all media platforms, as well as ebiz for media, the AAAA’s initiative to develop a purely electronic exchange between media buyers and sellers.

Geller comes to the AAAA with extensive agency-systems experience in both the United States and Canada, most recently serving as senior VP, eBusiness solutions at ConfirMedia, where he worked closely with advertisers, agencies and broadcasters to develop innovative ways to use technology in the area of commercial verification.

Previously, Geller worked at AAAA member agencies including MindShare, Ogilvy & Mather and McCann Erickson, where he was instrumental in the implementation of technology solutions to improve client-agency relationships.