Mobile advertising specialist Smaato is predicting that the U.S. mobile advertising market will hit $797.6 million in 2010 and grow to $1.24 billion in 2011.
By 2015, the company is projecting a $5 billion mobile ad spend.
The company also estimates that the average U.S. mobile advertising campaign spend is between $75,000 and $100,000, higher than in other countries because of the size of the U.S. market, which has some 300 million active mobile subscriptions
Read more at B&C here.
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