Tom WolfeSocial Links NavigationTom Wolfe is senior VP of business development at Viant. Latest articles by Tom Wolfe How Linear TV’s Death is Giving Advertisers New Life (B+C Guest Blog) By Tom Wolfe published 17 January 24 Yes, linear TV is dying, but the cable coterie was right: a la carte doesn’t work for consumers. As the industry sorts it out, how will advertisers win? BC Guest Blog MOST READ1‘Interview with the Vampire,’ ‘Pretty Little Liars: Summer School’ Return to TV: What’s Premiering This Week (May 6-12)2Cable TV Pioneers Adds 21 Inductees in New Class 3Netflix Acquires U.S. Rights for Mark Duplass’ Indie-Financed TV Series ‘Penelope’4Dabl Debuts New Weekday Schedule 5Meteorologists Wade Carefully Into the Waters of Climate Change On-Air (Panel)
How Linear TV’s Death is Giving Advertisers New Life (B+C Guest Blog) By Tom Wolfe published 17 January 24 Yes, linear TV is dying, but the cable coterie was right: a la carte doesn’t work for consumers. As the industry sorts it out, how will advertisers win?
