Kristina ShepardSocial Links NavigationKristina Shepard is head of agency partnerships and east brand sales, Roku Latest articles by Kristina Shepard The TV Upfront Turns 60; It’s Time for a Better TV Ad Experience By Kristina Shepard published 28 April 22 Traditional TV buying leaves the consumer experience in pieces — limited personalization, frequent waste, lost relevance BC Guest Blog Guest Blog: Welcome to the Streaming Era: 3 Things Marketers Should Expect -- And Demand -- During Upfronts 2020 By Kristina Shepard last updated 15 June 20 Agencies and brands need to adjust their lens on streaming for the virtual Upfronts BC Guest Blog MOST READ1FCC Will Stay ‘Lost at Sea’ Until Antiquated Broadcast-Ownership Rules Are Eliminated (B+C Guest Blog)2Season 5 of ‘The Witcher’ Will Be Final One 3MediaCo Acquires Estrella Media’s Spanish-Language Network, Content Assets 4'Nordic Noir' Streamer Viaplay Launches on Amazon Prime Video Channels After Shutting Down Its Own North American Streaming App5Apple TV Plus Sets July Premiere Date For Rashida Jones Series ‘Sunny’
The TV Upfront Turns 60; It’s Time for a Better TV Ad Experience By Kristina Shepard published 28 April 22 Traditional TV buying leaves the consumer experience in pieces — limited personalization, frequent waste, lost relevance
Guest Blog: Welcome to the Streaming Era: 3 Things Marketers Should Expect -- And Demand -- During Upfronts 2020 By Kristina Shepard last updated 15 June 20 Agencies and brands need to adjust their lens on streaming for the virtual Upfronts
