Kelly Abcarian, senior VP, Nielsen Product Leadership, & Molly Poppie, senior VP, Nielsen Data ScienceSocial Links Navigation Latest articles by Kelly Abcarian, senior VP, Nielsen Product Leadership, & Molly Poppie, senior VP, Nielsen Data Science Big Data’s Dirty Little Secret: Why Cleaning Up Set-Top Box Data Is Not Optional By Kelly Abcarian, senior VP, Nielsen Product Leadership, & Molly Poppie, senior VP, Nielsen Data Science published 12 June 17 BC Guest Blog MOST READ1Roku Said to Be in the Running to Take Over the MLB 'Sunday Leadoff' Game Package From Peacock2Canada’s Rogers Licenses More Comcast Tech, Including a ‘New Device Powered by Entertainment OS’3Attend 'The Business of TV News' Event in D.C. on May 2 4Sinclair Names Kevin Coskren Chief Meteorologist at KTUL Tulsa5Paramount Plus Renews ‘Dora’
Big Data’s Dirty Little Secret: Why Cleaning Up Set-Top Box Data Is Not Optional By Kelly Abcarian, senior VP, Nielsen Product Leadership, & Molly Poppie, senior VP, Nielsen Data Science published 12 June 17