Kelly Abcarian, Nielsen Latest articles by Kelly Abcarian, Nielsen The Secret to Successful Addressable TV By Kelly Abcarian, Nielsen last updated 23 September 20 Planning and executing TV advertising used to be simple, running on the same formula for many years. If 2020 has taught us anything, it’s that we need to adapt to the shifting world we live in. BC Guest Blog My New Co-Workers Are A Cure for COVID Fatigue By Kelly Abcarian, Nielsen published 20 April 20 NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Honors the Class of 20252B+C Hall of Fame Announces Its Class of 2025 3DirecTV Acquires Dish, Unifying Struggling Satellite Business 4Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?5Freeze Frame: B+C Hall of Fame 2024
The Secret to Successful Addressable TV By Kelly Abcarian, Nielsen last updated 23 September 20 Planning and executing TV advertising used to be simple, running on the same formula for many years. If 2020 has taught us anything, it’s that we need to adapt to the shifting world we live in.
