Kelly Abcarian, NielsenSocial Links Navigation Latest articles by Kelly Abcarian, Nielsen The Secret to Successful Addressable TV By Kelly Abcarian, Nielsen last updated 23 September 20 Planning and executing TV advertising used to be simple, running on the same formula for many years. If 2020 has taught us anything, it’s that we need to adapt to the shifting world we live in. BC Guest Blog My New Co-Workers Are A Cure for COVID Fatigue By Kelly Abcarian, Nielsen published 20 April 20 MOST READ1'Nordic Noir' Streamer Viaplay Launches on Amazon Prime Video Channels After Shutting Down Its Own North American Streaming App2Apple TV Plus Sets July Premiere Date For Rashida Jones Series ‘Sunny’ 3CBS Stations Launches ‘CBS News California Investigates’ Segments4Netflix Shares First Peek at Long-Awaited ‘One Hundred Years of Solitude’ 5Ken Solomon: Tennis Channel Looking to Score With Fans Across Multiple Platforms (TV Sportsplay)
The Secret to Successful Addressable TV By Kelly Abcarian, Nielsen last updated 23 September 20 Planning and executing TV advertising used to be simple, running on the same formula for many years. If 2020 has taught us anything, it’s that we need to adapt to the shifting world we live in.