Heather CoghillSocial Links NavigationSenior Director, Audience Insights, EffectvHeather Coghill is senior director of audience insights at Effectv. Latest articles by Heather Coghill Something Old or Something New? Why TV Plus Streaming is the Marriage for You By Heather Coghill published 23 November 21 New data reveals the ideal balance of TV and streaming advertising to achieve maximum campaign reach BC Guest Blog MOST READ1Fremantle Hires Jeff Boone As VP, Scripted Development2NHL, NBA Playoffs Begin; Haney-Garcia PPV Boxing Event: What’s on This Weekend in TV Sports (April 20-21)3CBS News and Stations Premieres Romance Scam Investigation April 21 4‘Fallout’ Gets Quick Renewal on Prime Video 5Hall of Fame Boxing Announcer Jim Lampley Chatting Up the Sweet Science on PPV.com (Q&A)
Something Old or Something New? Why TV Plus Streaming is the Marriage for You By Heather Coghill published 23 November 21 New data reveals the ideal balance of TV and streaming advertising to achieve maximum campaign reach
