Gaurav Shirole Latest articles by Gaurav Shirole Roku Audience Measurement Exec: How Pay TV Missed Its Shot on the Return of Live Sports By Gaurav Shirole published 31 August 20 Most Roku homes did not watch any opening day sports games BC Guest Blog A Scientific Approach to TV Ad Measurement By Gaurav Shirole published 1 May 20 BC Guest Blog NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Honors the Class of 20252B+C Hall of Fame Announces Its Class of 2025 3DirecTV Acquires Dish, Unifying Struggling Satellite Business 4Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?5Freeze Frame: B+C Hall of Fame 2024
Roku Audience Measurement Exec: How Pay TV Missed Its Shot on the Return of Live Sports By Gaurav Shirole published 31 August 20 Most Roku homes did not watch any opening day sports games