Erin FirnenoSocial Links NavigationErin Firneno is VP of business intelligence at Advertiser Perceptions. Latest articles by Erin Firneno Buyers Are Sticking With Nielsen. Here's How Sellers Can Get Them to Also Use Alternative Metrics By Erin Firneno published 9 November 22 Advertisers want more accuracy but they’re wary of fragmentation BC Guest Blog MOST READ1Weekly Cable Ratings: Fox News Holds Off ‘March Madness’ Competition to Keep Primetime Win Streak Alive 2NBC News Cuts Ties With Ronna McDaniel 3Maybe They Should Have Called It the '3 Viewer Problem'? -- Netflix Weekly Rankings for March 18-244‘South Park’ Video Game ‘Snow Day! Released 5‘The GOAT’ Sees Reality Superstars Battle For Bragging Rights, Cash
Buyers Are Sticking With Nielsen. Here's How Sellers Can Get Them to Also Use Alternative Metrics By Erin Firneno published 9 November 22 Advertisers want more accuracy but they’re wary of fragmentation